{"id":12176,"date":"2020-05-09T00:31:33","date_gmt":"2020-05-08T23:31:33","guid":{"rendered":"https:\/\/anakena.de\/?p=12176"},"modified":"2024-01-27T08:17:50","modified_gmt":"2024-01-27T07:17:50","slug":"lipstick-effect","status":"publish","type":"post","link":"https:\/\/anakena.de\/de_de_formal\/lipstick-effect\/","title":{"rendered":"Der „Lipstick Effect“ in Krisenzeiten"},"content":{"rendered":"\n

Wie Beauty-Produkte und „self care“ das Verbraucherverhalten beeinflussen<\/h2>\n

Sind Sie mit dem Begriff \u201eLipstick Effect\u201c vertraut? Dieses Ph\u00e4nomen beschreibt, wie Frauen insbesondere in Krisenzeiten dazu neigen, ihre Beauty-Routine beizubehalten oder sogar in hochwertigere und kostspieligere Sch\u00f6nheitsprodukte zu investieren. Durch das weit verbreitete Maskentragen kann man bei der momentanen Krise davon ausgehen, dass nicht die Verkaufszahlen von Lippenstift \u2013 wie zum Beispiel nach 9\/11 \u2013 ansteigen, aber sicherlich anderer Beautyprodukte, insbesondere, alles, was mit \u201eself care\u201c zu tun hat.<\/p>\n

Sehr interessant sind dazu die Ausf\u00fchrungen in Wikipedia: \u201eIn einer k\u00fcrzlich von vier Universit\u00e4tsforschern durchgef\u00fchrten Studie wird dieser Effekt der Evolutionspsychologie zugeschrieben: „Dieser Effekt wird durch den Wunsch von Frauen angetrieben, Partner mit „Ressourcen“ anzuziehen, und h\u00e4ngt von der wahrgenommenen Partneranziehungskraft ab, die diese Produkte erf\u00fcllen. Au\u00dferdem wird gezeigt, wie und warum wirtschaftliche Rezessionen das Verlangen von Frauen nach Sch\u00f6nheitsprodukten beeinflussen. Diese Studie bietet neue Einblicke in die Paarungspsychologie von Frauen, das Verbraucherverhalten und die Beziehung zwischen beiden. … Obwohl der Lippenstifteffekt einige anekdotische \u00dcberlieferungen hervorgerufen hat, deutet die vorliegende Studie darauf hin, dass das von Frauen f\u00fcr Kosmetik ausgegebenen Geld, der dritte Indikator f\u00fcr eine wirtschaftliche Rezession sein k\u00f6nnte – ein Impulsor, der m\u00f6glicherweise in unserer „Ahnenpsychologie“ verwurzelt ist.“<\/span><\/p>\n

Quellen: WIKIPEDIA <\/span>https:\/\/lnkd.in\/enNsHss<\/a> und „Boosting Beauty in an Economic Decline: Mating, Spending, and the Lipstick Effect“. Journal of Personality and Social Psychology.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Wie Beauty-Produkte und „self care“ das Verbraucherverhalten beeinflussen Sind Sie mit dem Begriff \u201eLipstick Effect\u201c vertraut? Dieses Ph\u00e4nomen beschreibt, wie Frauen insbesondere in Krisenzeiten dazu neigen, ihre Beauty-Routine beizubehalten oder sogar in hochwertigere und kostspieligere Sch\u00f6nheitsprodukte zu investieren. Durch das weit verbreitete Maskentragen kann man bei der momentanen Krise davon ausgehen, dass nicht die Verkaufszahlen […]<\/p>\n","protected":false},"author":8,"featured_media":12177,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[92],"tags":[],"class_list":["post-12176","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-about","entry","has-media","owp-thumbs-layout-horizontal","owp-btn-normal","owp-tabs-layout-vertical","has-no-thumbnails","has-product-nav"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/anakena.de\/de_de_formal\/wp-json\/wp\/v2\/posts\/12176","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anakena.de\/de_de_formal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anakena.de\/de_de_formal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anakena.de\/de_de_formal\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/anakena.de\/de_de_formal\/wp-json\/wp\/v2\/comments?post=12176"}],"version-history":[{"count":0,"href":"https:\/\/anakena.de\/de_de_formal\/wp-json\/wp\/v2\/posts\/12176\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anakena.de\/de_de_formal\/wp-json\/wp\/v2\/media\/12177"}],"wp:attachment":[{"href":"https:\/\/anakena.de\/de_de_formal\/wp-json\/wp\/v2\/media?parent=12176"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anakena.de\/de_de_formal\/wp-json\/wp\/v2\/categories?post=12176"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anakena.de\/de_de_formal\/wp-json\/wp\/v2\/tags?post=12176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}