The rise of natural beauty
We live in the age of the informed buyer, where consumers want to know more about what they are buying than just its function and cost. Today, consumers expect a brand to transparently disclose the origin of ingredients, and manufacturing companies to care about environmental impact. In particular, many Gen Z consumers prioritize sustainability factors over price.
It is very important that we are aware of what we put on our body, on our skin. Many cosmetic products are absorbed by the skin, the largest organ of our body. Therefore, it is more than obvious that natural products are good and should be preferred.
Customers want to know what the ingredients of their skin care products are, where they come from, and what impact they have on the environment. Therefore, the popularity of "natural beauty" or "green beauty," which means skin care and cosmetic products made from natural ingredients that do not harm people or the planet, is growing.
The importance of certification: ECOCERT - COSMOS NATURAL
The COSMOS certification is an internationally recognized standard for natural cosmetics. Anakena - Natural Cosmetics is certified according to the standard COSMOS NATURAL and complies with all specifications of the COSMOS standard. Our ECOCERT cosmetic seal, which is recognized worldwide and has very high standards, gives the customer the absolute certainty that our company is not jumping on "the greenwashing horse". Learn more about the COSMOS standard here.
Unique ingredients from Polynesia
Anakena's products contain Ingredients and active ingredients from the Polynesian region - a part of our planet still left very pristine - many of them in organic quality. These exotic ingredients offer unique benefits for skin and hair and set Anakena apart from conventional cosmetic brands.
Unisex products for all
Anakena has created products that are unisex and can be used by people of all races and ethnicities. This inclusivity is reflected in the quality and variety of uses of our hair and body care products. We would like to make special mention here of our Allround oil Monoï de Tahiti.
Comparison with classic cosmetics
While classic cosmetics often contain synthetic ingredients, Anakena emphasizes natural, organic active ingredients. The difference lies not only in the quality of the ingredients, but also in the ethical production and the positive effect on the environment.
Interested in our products?
If you would like to learn more about our hair and body care products, visit our Online Shop, where you can find more information. For complete transparency about our Ingredients, visit this page.
Conclusion
Choosing certified natural cosmetics from Anakena means choosing quality, sustainability and natural beauty. In today's world with big problems like climate change, overpopulation and waste problems, everyone needs to change their habits and act responsibly(er). Part of this is the use of (certified) natural cosmetics. We have a responsibility for this planet and future generations. By choosing products that are good for our health and the environment, we contribute to a better and more sustainable future. Discover the world of natural cosmetics and experience the difference Anakena can make in your daily care ritual.
My name is Petra Klimscha, I am the founder of the natural cosmetics brand Anakena, and this article written by me reflects my personal opinion, which I implement in my brand.
