{"id":12176,"date":"2020-05-09T00:31:33","date_gmt":"2020-05-08T23:31:33","guid":{"rendered":"https:\/\/anakena.de\/?p=12176"},"modified":"2024-01-27T08:17:50","modified_gmt":"2024-01-27T07:17:50","slug":"efecto-pintalabios","status":"publish","type":"post","link":"https:\/\/anakena.de\/es\/lipstick-effect\/","title":{"rendered":"El \"efecto pintalabios\" en tiempos de crisis"},"content":{"rendered":"<h2>C\u00f3mo influyen los productos de belleza y el \"autocuidado\" en el comportamiento de los consumidores<\/h2>\n<p>\u00bfConoce el t\u00e9rmino \"efecto pintalabios\"? Este fen\u00f3meno describe c\u00f3mo las mujeres tienden a mantener su rutina de belleza o incluso a invertir en productos de belleza de mayor calidad y m\u00e1s caros, especialmente en tiempos de crisis. Debido al uso generalizado de mascarillas en la crisis actual, cabe suponer que las ventas de pintalabios no aumentar\u00e1n -como s\u00ed lo hicieron tras el 11-S, por ejemplo-, pero sin duda s\u00ed lo har\u00e1n otros productos de belleza, especialmente todo lo relacionado con el \"cuidado personal\".<\/p>\n<p><span id=\"ember943\" class=\"ember-view\">Muy interesantes son los comentarios en Wikipedia: \"En un estudio reciente de cuatro investigadores universitarios, este efecto se atribuye a la psicolog\u00eda evolutiva: \"Este efecto est\u00e1 impulsado por el deseo de las mujeres de atraer a sus parejas con \"recursos\" y depende de la percepci\u00f3n de atracci\u00f3n de pareja que cumplen estos productos\". Tambi\u00e9n muestra c\u00f3mo y por qu\u00e9 las recesiones econ\u00f3micas afectan al deseo de las mujeres por los productos de belleza. Este estudio ofrece nuevas perspectivas sobre la psicolog\u00eda del apareamiento de las mujeres, el comportamiento del consumidor y la relaci\u00f3n entre ambos. ... Aunque el efecto pintalabios ha generado cierto rumor anecd\u00f3tico, el presente estudio sugiere que el dinero que gastan las mujeres en cosm\u00e9ticos puede ser el tercer indicador de la recesi\u00f3n econ\u00f3mica, un impulso posiblemente arraigado en nuestra 'psicolog\u00eda ancestral'\".<\/span><\/p>\n<p><span id=\"ember943\" class=\"ember-view\">Fuentes: WIKIPEDIA <\/span><a id=\"ember947\" class=\"feed-shared-text-view__hyperlink ember-view\" tabindex=\"0\" href=\"https:\/\/lnkd.in\/enNsHss\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/lnkd.in\/enNsHss<\/a><span id=\"ember951\" class=\"ember-view\"> y \"Boosting Beauty in an Economic Decline: Mating, Spending, and the Lipstick Effect\". Journal of Personality and Social Psychology.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Wie Beauty-Produkte und &#8222;self care&#8220; das Verbraucherverhalten beeinflussen Sind Sie mit dem Begriff \u201eLipstick Effect\u201c vertraut? Dieses Ph\u00e4nomen beschreibt, wie Frauen insbesondere in Krisenzeiten dazu neigen, ihre Beauty-Routine beizubehalten oder sogar in hochwertigere und kostspieligere Sch\u00f6nheitsprodukte zu investieren. Durch das weit verbreitete Maskentragen kann man bei der momentanen Krise davon ausgehen, dass nicht die Verkaufszahlen [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":12177,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[92],"tags":[],"class_list":["post-12176","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-about","entry","has-media","owp-thumbs-layout-horizontal","owp-btn-normal","owp-tabs-layout-vertical","has-no-thumbnails","has-product-nav"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/anakena.de\/es\/wp-json\/wp\/v2\/posts\/12176","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anakena.de\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anakena.de\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anakena.de\/es\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/anakena.de\/es\/wp-json\/wp\/v2\/comments?post=12176"}],"version-history":[{"count":0,"href":"https:\/\/anakena.de\/es\/wp-json\/wp\/v2\/posts\/12176\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anakena.de\/es\/wp-json\/wp\/v2\/media\/12177"}],"wp:attachment":[{"href":"https:\/\/anakena.de\/es\/wp-json\/wp\/v2\/media?parent=12176"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anakena.de\/es\/wp-json\/wp\/v2\/categories?post=12176"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anakena.de\/es\/wp-json\/wp\/v2\/tags?post=12176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}