{"id":12176,"date":"2020-05-09T00:31:33","date_gmt":"2020-05-08T23:31:33","guid":{"rendered":"https:\/\/anakena.de\/?p=12176"},"modified":"2024-01-27T08:17:50","modified_gmt":"2024-01-27T07:17:50","slug":"effet-lipstick","status":"publish","type":"post","link":"https:\/\/anakena.de\/fr\/lipstick-effect\/","title":{"rendered":"L'effet \"lipstick\" en temps de crise"},"content":{"rendered":"

Comment les produits de beaut\u00e9 et le \"self care\" influencent le comportement des consommateurs<\/h2>\n

Connaissez-vous le terme \"Lipstick Effect\" ? Ce ph\u00e9nom\u00e8ne d\u00e9crit comment les femmes ont tendance, en particulier en p\u00e9riode de crise, \u00e0 maintenir leur routine beaut\u00e9, voire \u00e0 investir dans des produits de beaut\u00e9 de meilleure qualit\u00e9 et plus co\u00fbteux. En raison du port g\u00e9n\u00e9ralis\u00e9 de masques, on peut supposer qu'en cette p\u00e9riode de crise, ce ne sont pas les ventes de rouge \u00e0 l\u00e8vres qui augmentent - comme par exemple apr\u00e8s le 11 septembre - mais certainement celles d'autres produits de beaut\u00e9, en particulier tout ce qui a trait au \"self care\".<\/p>\n

Les explications de Wikipedia sont tr\u00e8s int\u00e9ressantes \u00e0 ce sujet : \"Dans une \u00e9tude r\u00e9cente men\u00e9e par quatre chercheurs universitaires, cet effet est attribu\u00e9 \u00e0 la psychologie \u00e9volutionniste : \"Cet effet est aliment\u00e9 par le d\u00e9sir des femmes d'attirer des partenaires avec des \"ressources\" et d\u00e9pend du pouvoir d'attraction per\u00e7u du partenaire que ces produits remplissent. Elle montre \u00e9galement comment et pourquoi les r\u00e9cessions \u00e9conomiques influencent le d\u00e9sir des femmes pour les produits de beaut\u00e9. Cette \u00e9tude offre un nouvel aper\u00e7u de la psychologie du couple chez les femmes, du comportement des consommateurs et de la relation entre les deux. ... Bien que l'effet du rouge \u00e0 l\u00e8vres ait donn\u00e9 lieu \u00e0 quelques traditions anecdotiques, la pr\u00e9sente \u00e9tude sugg\u00e8re que l'argent d\u00e9pens\u00e9 par les femmes en produits cosm\u00e9tiques, pourrait \u00eatre le troisi\u00e8me indicateur d'une r\u00e9cession \u00e9conomique - un impulseur qui est peut-\u00eatre enracin\u00e9 dans notre \"psychologie ancestrale\"\".<\/span><\/p>\n

Sources : WIKIPEDIA <\/span>https:\/\/lnkd.in\/enNsHss<\/a> et \"Boosting Beauty in an Economic Decline : Mating, Spending, and the Lipstick Effect\". Journal of Personality and Social Psychology.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Wie Beauty-Produkte und „self care“ das Verbraucherverhalten beeinflussen Sind Sie mit dem Begriff \u201eLipstick Effect\u201c vertraut? Dieses Ph\u00e4nomen beschreibt, wie Frauen insbesondere in Krisenzeiten dazu neigen, ihre Beauty-Routine beizubehalten oder sogar in hochwertigere und kostspieligere Sch\u00f6nheitsprodukte zu investieren. Durch das weit verbreitete Maskentragen kann man bei der momentanen Krise davon ausgehen, dass nicht die Verkaufszahlen […]<\/p>\n","protected":false},"author":8,"featured_media":12177,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[92],"tags":[],"class_list":["post-12176","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-about","entry","has-media","owp-thumbs-layout-horizontal","owp-btn-normal","owp-tabs-layout-vertical","has-no-thumbnails","has-product-nav"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/anakena.de\/fr\/wp-json\/wp\/v2\/posts\/12176","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anakena.de\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anakena.de\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anakena.de\/fr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/anakena.de\/fr\/wp-json\/wp\/v2\/comments?post=12176"}],"version-history":[{"count":0,"href":"https:\/\/anakena.de\/fr\/wp-json\/wp\/v2\/posts\/12176\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anakena.de\/fr\/wp-json\/wp\/v2\/media\/12177"}],"wp:attachment":[{"href":"https:\/\/anakena.de\/fr\/wp-json\/wp\/v2\/media?parent=12176"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anakena.de\/fr\/wp-json\/wp\/v2\/categories?post=12176"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anakena.de\/fr\/wp-json\/wp\/v2\/tags?post=12176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}