{"id":16485,"date":"2021-11-30T07:41:37","date_gmt":"2021-11-30T06:41:37","guid":{"rendered":"https:\/\/anakena.de\/?p=16485"},"modified":"2025-12-13T08:05:53","modified_gmt":"2025-12-13T07:05:53","slug":"retour-sur-les-debuts-danakena","status":"publish","type":"post","link":"https:\/\/anakena.de\/fr\/rueckblick-zu-den-anfaengen-von-anakena\/","title":{"rendered":"Retour sur les d\u00e9buts d'Anakena"},"content":{"rendered":"<p>R\u00e9cemment, il m'est tomb\u00e9 entre les mains - Petra Klimscha, fondatrice de la marque Anakena - une photo de 2013 des d\u00e9buts de la fabrication de mes propres cosm\u00e9tiques sur l'\u00eele de P\u00e2ques (Chili). J'avais alors ouvert ma boutique bio sur l'\u00cele de P\u00e2ques et, entre nous, j'ai commenc\u00e9 par vendre les produits que je fabriquais moi-m\u00eame, sans respecter les obligations l\u00e9gales. N\u00e9anmoins, j'ai bien s\u00fbr fabriqu\u00e9 tous les produits avec le plus grand soin, et j'ai m\u00eame fait venir de nombreux ingr\u00e9dients d'Allemagne, \u00e0 14.000 kilom\u00e8tres de l\u00e0.<\/p>\n<p>Gr\u00e2ce aux petites quantit\u00e9s produites et \u00e0 la nouveaut\u00e9 que repr\u00e9sentaient ces produits DIY sur l'\u00eele, la rotation \u00e9tait \u00e9galement plut\u00f4t bonne. Pour moi, c'\u00e9tait une excellente occasion d'exprimer pleinement mon envie d'agir. Avec l'aide de plusieurs excellents livres sur la fabrication de produits cosm\u00e9tiques pour les \"auto-m\u00e9langeurs\", toutes les recettes dont j'avais les ingr\u00e9dients ont \u00e9t\u00e9 fabriqu\u00e9es et vendues. C'\u00e9tait les d\u00e9buts de la marque de cosm\u00e9tiques Anakena.<\/p>\n<p>On me demande souvent si j'ai r\u00e9alis\u00e9 moi-m\u00eame les recettes des cosm\u00e9tiques Anakena actuels. Ce n'est pas le cas. On peut comparer cela \u00e0 peu pr\u00e8s \u00e0 un p\u00e2tissier amateur qui fait un g\u00e2teau marbr\u00e9 chez lui, mais cela ne fait pas de lui un p\u00e2tissier capable de r\u00e9aliser un g\u00e2teau de mariage \u00e0 cinq \u00e9tages. Je ne suis pas du m\u00e9tier, mais j'ai acquis les connaissances (de base) moi-m\u00eame.<\/p>\n<p>J'ai dit aux \"fabricants \u00e0 fa\u00e7on\" au Chili et en Allemagne quels ingr\u00e9dients je souhaitais voir entrer dans la production \u00e0 grande \u00e9chelle, comme la goyave, les algues et diff\u00e9rentes plantes tropicales et substances actives, mais j'ai laiss\u00e9 le d\u00e9veloppement et la fabrication aux professionnels. Au cours du processus de d\u00e9veloppement, on re\u00e7oit toujours des \u00e9chantillons du produit, et une fois que tout est en place (ce qui peut prendre beaucoup de temps), que tous les tests et l'\u00e9valuation de la s\u00e9curit\u00e9 ont \u00e9t\u00e9 r\u00e9alis\u00e9s, que les emballages, les \u00e9tiquettes et quelques autres \"petites choses\" sont pr\u00eats, le produit cosm\u00e9tique entre en production.<\/p>","protected":false},"excerpt":{"rendered":"<p>K\u00fcrzlich ist mir &#8211; Petra Klimscha, Gr\u00fcnderin der Marke Anakena &#8211; zuf\u00e4llig ein Foto von 2013 von den Anf\u00e4ngen der eigenen Kosmetikherstellung auf der Osterinsel (Chile) in die H\u00e4nde gefallen. Ich hatte damals meinen Bioladen auf der Osterinsel er\u00f6ffnet, und erst mal, ganz unter uns gesagt, die selbst hergestellten Produkte, ohne die gesetzlichen Auflagen zu 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