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Rapa Nui - language and culture in the heart of the South Pacific
Our natural cosmetics brand Anakena was created in one of the loneliest places in the world: on Rapa Nui, the...
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The "lipstick effect" in times of crisis
How beauty products and "self care" influence consumer behavior Are you familiar with the term "lipstick effect"? This phenomenon describes how women, especially in times of crisis, tend to

Our values
ANAKENA stands for: ✔︎ Free from silicones, kerosenes, phthalates, microplastics and Mineralölen✔︎ Free from parabens, GMO-free ✔︎ Skin compatibility dermatologically tested ✔︎ 100% cruelty-free ✔︎ Shower gel

How did we get to the Monoï de Tahiti?
This is how our Monoï story began.... Monoï oil is traditionally produced at home in French Polynesia and also at the famous "Marché" (market) in the heart of the capital Papeete

Easter Island - Rapa Nui
Where does the name "Easter Island", which is the home of our cosmetics brand Anakena, actually come from? It's an interesting story: Jacob Roggeveen was given the name "Easter Island" by the Dutch

Munich - Easter Island
ANAKENA - this is not only the name of the famous and magical beach on Easter Island, but also the name of our young natural cosmetics brand from Munich. How does that come together?

Cult product Monoï de Tahiti
Our monoi oil is produced in French Polynesia according to a centuries-old original recipe. Monoi oil solidifies at temperatures below 25°C, a natural process after it has been produced mainly from coconut oil.