ABOUT US

We are Passionate

Ich bin Petra, die Gründerin von Anakena – Natural Cosmetics. Die Geschichte von Anakena – Natural Cosmetics begann für mich auf Rapa Nui, der Osterinsel in Chile – mit einer großen Faszination dafür, wie sich das, was in der Natur wächst, in Pflegeprodukte verwandeln lässt.

In meinem Garten auf der Insel experimentierte ich mit Blüten, Kräutern, Vulkanerde, Sand und sogar Wurzeln. Daraus entstanden zunächst handgemachte Seifen, später auch Massageöle, Cremes, Badebomben und Badesalze. Verkauft habe ich diese ersten Produkte in meinem kleinen Laden „Rapa Nui Natural Products„. Dort, auf einer der abgelegensten Inseln der Welt mitten im Pazifik, liegen die Anfänge von unserer Marke.

Over the years, these initial products gradually evolved into a distinct cosmetics line. Today, Anakena offers about 15 products in Chile. Starting from Rapa Nui, the brand first expanded in the Chilean market and eventually made its way to Germany. From here, we now distribute Anakena throughout Europe, continuing a story that began many thousands of kilometers away on Easter Island.

What continues to inspire me to this day is not just the cosmetics themselves. It’s the world from which Anakena comes. For me, Polynesia is one of the most beautiful and fascinating regions on Earth—with its extraordinary nature, the South Pacific, the flowers and plants, but above all with the people, their indigenous culture, and a unique history that has deeply impressed me for many years.

This is exactly the connection I want to preserve with Anakena: bringing together the inspiration of Polynesia, carefully selected natural ingredients, and modern cosmetics. Anakena is meant to convey some of the beauty, warmth, and uniqueness of this region—and thereby allow people to personally experience a piece of the world where our brand was born.

We are Brave

Petra Klimscha is originally from Munich and has been living on Rapa Nui, Easter Island in Chile, for many years. What began as a hobby gradually became more and more professional over time. Through her work on her own products, she came into contact with experts, manufacturers, and producers in the cosmetics industry and learned, step by step, what it takes to turn an idea into a marketable cosmetics line.

Ultimately, the decisive step was not just to continue running Anakena as a small brand from Easter Island, but to think bigger: first for the Chilean market and later for Europe as well. This required a great deal of perseverance and, time and again, the courage to venture into uncharted territory.

What began as an idea on a small island in the Pacific has grown into a cosmetics brand that today connects two continents.

Petra Klimscha
Tahira Tapati scaled

We are Glamorous

Tahira

Tahira is not only an outstanding model on Easter Island, but also the former queen of the Tapati Rapa Nui Festivalswhich takes place annually in the first two weeks of February. In this competition, candidates compete together with their families and dance groups to showcase their artistic talent and cultural traditions.

Abigail ("Viti")

Abigail, affectionately known as "Viti", is a radiant personality among our Anakena models. As a former Tapati Queen, she inspires with her elegance and deep knowledge of Rapa Nui dance. She shares her passion with dance groups that take part in the festival every year. Viti is also known as a news presenter on the local TV station "Mata o te Rapa Nui".

Waitiare ("Wai")

In December 2018, we had the pleasure of having Waitiare Kaltenegger Icka, also known as "Wai", as a model for a session on picturesque Anakena Beach with talented photographer Ricardo Cuevas. The resulting images capture not only her natural beauty, but also the magic of Easter Island, which she represents with great pride. Wai was also the Queen of the Tapati Festival in 2018. Her mother is from Rapa Nui and her father from Austria, giving her a unique cultural perspective. In addition to Rapa Nui and Spanish, she speaks fluent English and German. After studying film studies in Chile, Wai is passionate about preserving the stories and traditions of her homeland as a filmmaker and producer.

Ariana

Ariana was our model during a special photo shoots on Anakena beachthat we have created with the talented Photographer Ricardo Tepano when Easter Island was closed due to the pandemic. In addition to her impressive beauty and talent, Ariana is also a successful entrepreneur and runs the charming boutique "Vai Marama" on Easter Island, where our cosmetic products are also available.

Hiturangi ("Hitu")

Hiturangi, known on the island as "Hitu", showed her extraordinary talent as a model at a photo shoot on Anakena Beach. Her charisma and movements reflect her deep connection to the island and add a special touch to every shot. Hitu is a true artist who brings the beauty and soul of Rapa Nui to life in her creations.

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We are creative

The beautiful drawings on our website, especially in the section Active ingredients, are by the well-known Rapa Nui artist Gustavo Bórquez Paoa, better known by his stage name Taku.

Gustavo also designed the illustrations for the labels and packaging of our Chilean Anakena cosmetics line. You can see more of them on our Chilean website.

It is a special privilege for us to collaborate with Gustavo. For many years, he has been one of the leading artists at the major cultural festival Tapati Rapa Nui in Hanga Vare Vare on Easter Island.

His artistic style is also evident in many other places on Rapa Nui: he has decorated numerous buildings on the island with his distinctive, colorful motifs. His work is deeply inspired by the culture, stories, and traditions of the Rapa Nui—and it is precisely this connection that makes it a special part of Anakena’s visual world.

We are responsible

For us, responsibility means developing our products thoughtfully and paying close attention—to the ingredients, the manufacturing process, and the quality of our products. Many of our ingredients are of natural and organic origin. In addition, we have our products tested by independent laboratories—not only for dermatological safety but also, depending on the product, for their effectiveness.

Of course, animal testing is out of the question for us. This is in line with our philosophy and also with the applicable regulations for cosmetics in the European Union.

Anakena was born out of a personal story on Rapa Nui and continues to be developed with great passion to this day. If you'd like to learn more about our Products, our Ingredients or our History If you'd like to learn more, we'd love to hear from you. Please feel free to contact us – We’re happy to assist you in person.