In a world where large corporations often dominate the cosmetics market, the question for many consumers is: can I trust a small, independent brand like Anakena - Natural Cosmetics as much as the well-known giants in the industry? The answer is a resounding yes - and in many ways we even offer advantages. Let's take a look behind the scenes at Anakena and find out why we deserve your full trust.
Passion and quality instead of mass production
To hold an Anakena product in your hands is to feel a piece of genuine passion and dedication. Behind our brand are people with a vision and an unwavering desire to create something special. We put our heart and soul into every product - from the careful Selection of ingredients right down to the finishing touches of the design.
Unlike beauty conglomerates, where decisions are often dictated by marketing departments and profit margins, our products are born out of a genuine passion for natural beauty and the aim to create effective formulations filled with exceptional beauty benefits. Active ingredients to develop. Every bottle of Monoï de Tahiti, every airless container of our face cream is the result of countless hours of development, testing and improvement.
The manageable size of our production facilities allows us to dedicate ourselves to every last detail and to quality control that follows all the rules. While cosmetics companies produce thousands of units every day, we at Anakena can closely monitor every step of production, apply a lot of good energy and ensure that every single product meets our high standards.
This care is evident in every detail: from our high-quality labels, which do not soften even under shower conditions, to our functional yet aesthetically pleasing and recyclable packaging. Each component is carefully selected to be both functional and attractive.
Natural cosmetics with the highest standards
As a natural cosmetics brand, we at Anakena - Natural Cosmetics set particularly high standards for our products. We have deliberately chosen the path of natural cosmetics because we are convinced that the power of nature offers the best care for your skin. Our formulations do not contain any questionable synthetic raw materials and instead rely on the effectiveness of carefully selected natural components.
What does that mean for you? Our products are free from parabens, silicones, mineral oils, synthetic fragrances and other potentially problematic chemicals commonly used in conventional cosmetics. Instead, we rely on plant-based, unadulterated oils, natural extracts and other ingredients that not only superficially cleanse and/or care for your skin, but also help it to maintain its natural balance.
The absence of (aggressive) chemicals also means that our products are particularly skin-friendly and respect your skin's natural microbiome. This is particularly important at a time when more and more people are struggling with skin irritations and intolerances. Our gentle but effective formulations offer an alternative to restore your skin to its natural balance without stressing it.
Professional production and the highest safety standards
A common misconception is that small brands produce in improvised kitchen laboratories. The reality at Anakena is quite different: We have our products manufactured in state-of-the-art production facilities that also produce for internationally renowned brands of our own. The difference? We enjoy personal support and can react more flexibly to customer wishes and market trends.
This collaboration with established manufacturers who have been successful in the business for decades guarantees not only the highest quality standards, but also compliance with all legal requirements and safety standards. Our products undergo the same strict controls as those of the major brands - with the advantage that, as a small brand, we are more agile and can implement improvements more quickly.
When it comes to your skin, we at Anakena make no compromises. All our products are:
- Dermatalogically tested
- Registered in the CPNP portal (Cosmetic Products Notification Portal) of the EU
- Naturally animal-free, as required by law in Europe
- Tested over long periods of time by different people with different skin types
We are particularly proud of the fact that two of our products - our Shower Gel Skin & Hair and the Monoï de Tahiti oil - are even suitable for newborns and infants. This underlines the exceptional safety and tolerability of our formulations.
Exclusive ingredients and global expertise
As a small niche brand, we at Anakena have a decisive advantage: we don't have to be tempted to compromise on the quality of ingredients in order to maximize profit margins. We only use high quality raw materials, even if they are more expensive, because we are convinced that you will feel the difference.
Our Monoï de Tahiti oil is traditionally produced in Tahiti and bottled in France. The other products are produced in Germany.
We rely on exclusive ingredients such as Organic algae and Guava extractsthat are not only effective, but also sustainable. This focus on quality is not just a marketing bubble, but our philosophy, which is reflected in every drop of our products.
Personal contact and genuine values
An invaluable advantage of Anakena is our proximity to our customers. Your feedback flows directly into our daily work and product development. If you have a question or suggestion, you will reach people who are genuinely interested in your opinion.
Large beauty companies often invest millions in marketing campaigns to create a certain image. At Anakena - Natural Cosmetics, we focus on something very valuable: authenticity, our roots on the Easter Island and transparency. We do not make exaggerated promises, but let the quality of our products speak for themselves.
This transparency is reflected in our open communication about Ingredientsproduction processes and corporate philosophy. We share our history and our values with you every day in the social media.
The next time you choose between an Anakena product and a "corporate product", remember: there are no anonymous shareholders behind our products, but people with passion and expertise. As a small, independent cosmetics brand, we have the opportunity to respond flexibly and individually to the needs of our customers and develop products that are truly special.
Trust in the power of passion, love, care and expertise that goes into each of our products. Because sometimes it's the little things in life that make the biggest difference.
Your support makes the difference
In these challenging economic times, when many people are being forced to rethink their spending, supporting small, independent brands like Anakena is more important than ever. Unlike large well-known brands with extensive financial resources, we are particularly dependent on every single sale.
If you decide to buy an Anakena product - be it in our Online Shop or at one of our retailers - you are not only supporting a brand that stands for quality and naturalness, but also a small company that works with passion and conviction. Every purchase helps us to survive in this highly competitive market.
We are deeply grateful for your support. Your trust in Anakena is not only the foundation of our success - it is also our daily motivation to continue to put our love into this dream and to keep getting better.
My name is Petra KlimschaI am the founder of this small indie brand Anakena. You can see me in the photo above on Anakena beach on Easter Island.
